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The ALLEY Collaborates with the Hit Animated Film "SPY x FAMILY CODE: White" to Launch Limited Drinks and Merchandise.

The globally popular anime " SPY x FAMILY " is teaming up with the renowned beverage brand THE ALLEY for its first film "SPY x FAMILY CODE: White," in a worldwide collaboration! Launching globally and simultaneously on May 1st, 2024, It will last until June 30th, 2024 in Europe (France, Germany, Italy) North America (USA, Canda) Asia (Singapore, Thailand, Taiwan, Mongolia) and Australia. During this period, THE ALLEY stores worldwide will create a mysterious atmosphere inspired by the movie. There will also be interactive games waiting for everyone, so come to THE ALLEY and join The Forgers in safeguarding world peace!

he first collaboration drinks, including "Twilight’s passionfruit orange'' and "Thorn Princess’s berries frappe'', will go on sale in THE ALLEY stores starting May 1st. Customers who purchase the collaboration drinks will receive a cup sleeve and have the chance to win a mystery gift by scratching off the sticker, attracting anime fans to purchase and collect! The second phase of Anya-themed drinks will launch on June 1st. More surprises await everyone, so let's meet The Forgers at THE ALLEY!

It's time for Tea! Since 2013, THE ALLEY has grown into an iconic international brand, offering various drinks and snacks while curating an aesthetic space to bring joy to people's daily lives. This time, through the global synchronized co-branding activity, THE ALLEY is sure to present a feast for the eyes and tastebuds of SPY x FAMILY CODE: White fans around the world. The brand has indicated that more creative collaborations will continue to be launched in the future, bringing novel and fun experiences to customers. Please stay tuned!